K2

This year Zhilyova yet again surprised us all with the innovative otherworldly campaign dedicated to the winter season.

Inspiration for this campaign has been gathered from the archives of nature itself, snowy unattainable mountains, alpinists, and the forms of natural beauty in all its transitions. The contrasts between thin intricate mesh and harsh strong ropes in the photographs mirror the distinctive varieties of structures in this universe.

First female mountain climbers are also a big emphasis in the development of this campaign. The earliest experiences of women back in 1975 have heavily inspired Zhilyova to visualize the power that went into the mindset and physicality of those alpinists.

This campaign carries a valuable message of the importance of escaping unwanted captivity to achieve the highest good of all. Zhilyova carries the meaning of the cruciality of realizing one’s power and striving to be limitless and becoming a destined goal getter. Therefore, the understanding of the concept of this campaign is a major point in the brand's intentions.

Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Unnamed 10 Bra
Regular price $75.00 $45.00
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Unnamed 10 Brazilian
Regular price $55.00 $33.00
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Unnamed 9 Ash Blue Bra
Regular price $115.00 $69.00
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Hanna Ash Blue High-Waisted Brief
Regular price $60.00 $36.00
Unity Bra
Unity Bra
Unity Bra
Unity Bra
Unity Bra
Unity Bra
Unity Bra
Unity Bra
Regular price $160.00 $80.00
Unity Brief
Unity Brief
Unity Brief
Unity Brief
Unity Brief
Unity Brief
Unity Brief
Unity Brief
Regular price $70.00 $35.00
Discover more
New Arrivals
Bras
Panties
Bodysuits
Accessories